Understanding what's involved, start here to get answers about the process of selling your home.
From setting a price to attracting buyers to negotiating an agreement, it's much more involved than merely planting a For Sale sign on your lawn. There are a series of choices, each of which can make a distinct difference in the final outcome.
Whether you're a first-time seller or you have plenty of experience, you're bound to have questions. Here, we've put together some of the most important answers and advice for selling a home. Of course, you can always turn to a knowledgeable and helpful Weichert Sales Associate like myself who specializes in selling homes in your area.
There really is a Weichert Difference, or maybe we should say DIFFERENCES.
#1: Dynamic Marketing
When you receive your complimentary marketing presentation from me, it will be customized for your particular home. Wait until you see all we'll do to attract buyers to your home. Our trusted name and well-known yellow signs are just the beginning. We'll also reach out through advertising, direct mail and neighborhood calling, not to mention our unique use of the Internet described below.
#2: Online Strategy
When you list with us, we make certain that the right buyers can readily find your listing on the Internet, where 90% of all buyers are searching.* Our unique "Quick Connect" service links buyers who express interest in your home directly with a Sales Associate who can supply more details and quickly set up an appointment to show your home. What's more, we'll automatically notify everyone whose search criteria match your home. We'll even give your home additional exposure on other leading sites, including realtor.com, yahoo real estate, nytimes.com, Trulia.com and Zillow.com and literally hundreds of other websites.
#3: Strategic Pricing
Unlike other real estate companies that use a Comparative Market Analysis (CMA), we've invented our own exclusive method called the Weichert Price Trend Analysis***. By projecting local trends, it helps us go beyond the CMA in order to suggest a price that reflects your home's true market value.
#4: Open House Program
No other real estate company is as committed to Open Houses. Any Weichert Sales Associate will be happy to tell you about everything that goes into making the most of an Open House – from attracting attention beforehand to providing more assistance to everyone who attends to following up with all interested prospects directly afterward.
#5: Teamwork
Every Weichert Sales Associate works closely with a Weichert Gold® Services Manager**** who is a financial expert. He or she makes sure we highlight your home's affordability, then works to qualify buyers and to provide them with the financing they need to purchase your home.
#6: Neighborhood Specialists
Weichert Sales Associates are the best and most thoroughly trained in the industry. We use our thorough knowledge of your neighborhood to bring your home to the attention of the people most likely to buy your home.
Preparing to Sell Your Home, here's how to be certain your home will be its most appealing to a potential buyer.
It's important to have someone take an unbiased look at your home's appeal. I am happy to offer specific suggestions that let you add to its value without spending a lot of money. Here are some everyone should consider.
Make a great first impression.
· Well-cared-for lawn and landscaping
· Seasonal door decoration
Have a Pre-sale Home Inspection and Make all necessary repairs.
Remove clutter to make your home more spacious.
· Neat closets
· Organized basement
Keep things light and bright.
· Sunny, well-lit rooms look larger
· Fresh paint makes them seem new
Highlight your home's best features.
· Arrange your furnishings to spotlight a beautiful view
· Use colors to draw attention to a charming fireplace
Add special touches to create an inviting atmosphere
· Fresh flowers
· Scented candles
Offer a Weichert Home Protection Plan
· Beyond the cosmetic, this warranty adds appeal by assuring potential buyers that essential utilities and appliances won't present unexpected expenses. To learn more of the details, you can ask your Weichert Sales Associate.
Marketing Your Home
Here's what it will take to attract potential buyers for your home.
The process begins with getting to know you and your home. In an initial meeting, before you ever commit to hiring me, I will take exterior and interior photos, measure each room, and assess your home's key features. I will also ask about any improvements you may have made over the years and listen to whatever concerns you may have.
I then return with a customized marketing plan based on everything learned in that first visit. This will provide you with a clear idea of what will be done to attract the most potential buyers to your home. Your plan will include such features as:
- A schedule of marketing activities
- A list of advertising vehicles, including websites, that will carry the ad for your home
- Promotional materials with photos of your home and its special features to be handed out or mailed
- An explanation of how our Open House program can maximize the number of potential buyers who see your home
Once you list with Weichert, we will immediately start putting the marketing plan into action to help you achieve a timely sale at the best possible price.
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